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OUR CLIENTS know more
Your data is a powerful asset. The key to unlocking its potential is partnering with Red Planet.
Case studies show the variety of ways in which our clients have used our services to develop unique marketing advantages.
To find out how Red Planet can help inform your business, please contact us.












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Case Study: RED PLANET TARGETING DELIVERS AN INCREASE IN QANTAS AIRLINE SALES

Business Challenge
Qantas 'Early Bird' sale was launched in Sept-Oct 2014 with the aim to increase flight bookingsApproach
We ran a targeted campaign via Programmatic Display and specific social media targeting, over 10 days..Results
Analysis showed that:- A standard non-targeted campaign would have delivered a sales uplift of approximately 21%
- Red Planet targeting delivered a further baseline uplift in sales of approximately 7% which resulted in a total baseline sales uplift of approximately 28% for the campaign
When comparing Red Planet's target segments against specific social media targeting we also saw outstanding performance, in particular:
- 70% increase in average spend per booking, generated per click
- 51% improvement on cost per acquisition per booking, generated per click
- Red Planet social media targeting delivered 19.3 x ROI vs other social media targeting delivering 5.5 x ROI test

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Case Study: CASE STUDY: A NEW CHAPTER OF SUCCESS FOR DYMOCKS

Business Challenge
Increasing member engagement in the Dymocks Booklover loyalty program by targeting members with relevant offers.Approach
- Identify previous high-value members with declining engagement
- Profile members based on their past purchase behaviour, and identify the book titles that have been purchased by members with similar profiles
- Test and learn from various campaign offers (double points, discounts etc.)
Results
Analysis showed that:- 418% improvement in open rates for targeted EDMs (compared to non-targeted)
- Open rate as high as 50% on an individual targeted campaign
- 30% lift in conversions
- Achieved year on year sales growth
* Sales life for high value targeted campaign - Ken Follett campaign
^ Ken Follett campaign
~ Recommendations campaign
^ Ken Follett campaign
~ Recommendations campaign
