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Progressive businesses use data to develop their understanding of customers, and inform key business decisions.
Your data is a powerful asset. The key to unlocking its potential is partnering with Red Planet.
Case studies show the variety of ways in which our clients have used our services to develop unique marketing advantages.
To find out how Red Planet can help inform your business, please contact us.
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Case Study: RED PLANET TARGETING DELIVERS AN INCREASE IN QANTAS AIRLINE SALES

Business Challenge

Qantas 'Early Bird' sale was launched in Sept-Oct 2014 with the aim to increase flight bookings

Approach

We ran a targeted campaign via Programmatic Display and specific social media targeting, over 10 days..

Results

Analysis showed that:
  • A standard non-targeted campaign would have delivered a sales uplift of approximately 21%
  • Red Planet targeting delivered a further baseline uplift in sales of approximately 7% which resulted in a total baseline sales uplift of approximately 28% for the campaign

When comparing Red Planet's target segments against specific social media targeting we also saw outstanding performance, in particular:

  • 70% increase in average spend per booking, generated per click
  • 51% improvement on cost per acquisition per booking, generated per click
  • Red Planet social media targeting delivered 19.3 x ROI vs other social media targeting delivering 5.5 x ROI test
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Case Study: CASE STUDY: A NEW CHAPTER OF SUCCESS FOR DYMOCKS

Business Challenge

Increasing member engagement in the Dymocks Booklover loyalty program by targeting members with relevant offers.

Approach

  • Identify previous high-value members with declining engagement
  • Profile members based on their past purchase behaviour, and identify the book titles that have been purchased by members with similar profiles
  • Test and learn from various campaign offers (double points, discounts etc.)

Results

Analysis showed that:
  • 418% improvement in open rates for targeted EDMs (compared to non-targeted)
  • Open rate as high as 50% on an individual targeted campaign
  • 30% lift in conversions
  • Achieved year on year sales growth
* Sales life for high value targeted campaign - Ken Follett campaign
^ Ken Follett campaign
~ Recommendations campaign
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